The melt-in-your-mouth-not-in-your-hand classic candy is 75 years old this year and Mars has been celebrating by targeting the biggest generation in history with modern messaging. “We want to make sure that we’re staying relevant with our consumer base and the largest consumer base is the millennials,” said Anne-Marie DeLorenzo, who serves as strategic sourcing manager for Mars Chocolate North America. … Read More

The deans of the colleges of agriculture at three major land grant universities in the southeast presented their views on the importance of research to helping peanut growers survive challenging times. From left to right, Mississippi State dean Dr. George Hopper, Auburn dean Dr. Paul Patterson, and University of Georgia dean Dr. Sam Pardue, all shared their stories of how … Read More

Entomologists, plant pathologists, and weed scientists from major universities in the southeast peanut growing region talked about the challenges facing growers now and going forward. University of Georgia plant pathologist Dr. Bob Kemerait moderated the panel, which included his university’s colleagues entomologist Dr. Mark Abney and weed scientist Dr. Eric Prostko, as well as University of Florida plant pathologist Dr. … Read More

Southern Peanut Growers Executive Director Leslie Wagner and National Peanut Board Senior VP of Marketing Ryan Lepicier joined forces at the opening session of the 18th Southern Peanut Growers Conference to talk about what they are doing to market peanuts to the important millennial generation. “Those of us who have millennials in their life know that they get their information … Read More

The normally talkative Dr. Stanley Fletcher was left speechless when John Altom of Valent announced that he was the winner of this year’s Valor award at the Southern Peanut Growers Conference. “I was totally surprised,” said Fletcher, an agricultural economist with the National Center for Peanut Competitiveness who has worked on the last five farm bills and is already starting … Read More

It was a sweet start to the Southern Peanut Growers Conference as attendees had the opportunity to taste and vote for their favorite southern-inspired flavor in the Eat Y’all Ice Cream Contest during the opening social. Eat Y’all, a social media company dedicated to telling the story of southern agriculture, collected nearly 200 dream ice cream flavor suggestions in June … Read More

The 18th annual Southern Peanut Growers Conference is back on the Gulf Coast of Florida and the theme this year is Survivor: Managing the Challenge. The meeting last year was held at Callaway Gardens in Georgia, after the longtime conference location in Panama City Beach was no longer an option, and those who attended that event were surveyed about potential … Read More