Southern Peanut Growers Executive Director Leslie Wagner and National Peanut Board Senior VP of Marketing Ryan Lepicier joined forces at the opening session of the 18th Southern Peanut Growers Conference to talk about what they are doing to market peanuts to the important millennial generation.
“Those of us who have millennials in their life know that they get their information from some sort of electronic device,” said Lepicier. “As marketers we have to be cognizant of where we’re putting our messages. We have to deliver the right message on the right platform.”
“Millennials are the largest living group in the United States. They’re also the first group that grew up not necessarily being able to eat peanut butter in school,” Wagner said. That has impacted how this important demographic views peanuts and peanut butter, making it critical for the industry to connect with them.
Learn more about how the industry is using social media to talk to millennials and provide facts in a fun way in my interviews with Ryan and Leslie.