Southern Peanut Growers are spreading more peanut butter love than ever. I talked with Leslie Wagner, executive director of the marketing organization for southern peanuts, and she is excited about their new website and social media outreach. “We started Facebook and Twitter last year and we also started PB&J My Way, a consumer recipe promotion,” she said. “We continued that … Read More
Florida Peanut Producers Happy to Host Conference
Central location and beautiful beaches are the main reasons why Panama City, Florida has been the place for southern peanut industry members and their families to gather once a year for a “working vacation.” “This continues to be a combined effort between the four southeastern states and together we coordinate this conference, plan the program and include some time in … Read More
Peanut Proud Helping Tornado Victims
The peanut industry has been blessed with much and they are pleased to be able to give back when they can to help others less fortunate. Peanut Proud was an effort started two years ago when the peanut industry faced the salmonella outbreak that threatened consumer perceptions of healthy peanut butter. When the industry came through the challenge stronger than … Read More
Young Grilled PB&J Chef
The grilled PB&J sandwiches sponsored by the National Peanut Buying Points Association are always a big hit during the registration/social at the Southern Peanut Growers Conference. This year, the PB&J station was manned by an aspiring young chef by the name of Cole Jordan. Cole is from a little town in north Florida called Malone, which is close to the … Read More
Time Once Again for Peanuts on the Beach
It’s that time again – time for peanuts on the beach in Panama City, Florida. Not the Charles Shultz kind of Peanuts – the real ones! It’s the 13th Annual Southern Peanut Growers Conference, being held once again at the beautiful Edgewater Beach Resort, July 21-23, and I will once again be your official SPGC blogger. This will be the … Read More
Peanut Academy Awards
I think we should call them the “Goobers” – the first ever Peanut Academy Awards presented at the Southern Peanut Growers Conference in Panama City last week. The Master of Ceremonies for the event was Mr. Peanut himself, Tyron Spearman, and the presenters were some of the biggest stars in show biz – from yesteryear and the present. Presenters included … Read More
Stars Come Out for Peanuts
The Southern Peanut Growers Conference rolled out the red carpet Tuesday night for the stars of the peanut industry. The first ever Peanut Oscar awards night and dinner was sponsored by our good friends at Syngenta, who got into the spirit of the evening by coming dressed as some of their favorite stars. Oscars were handed out for best humanitarian, … Read More
Getting the Message Out with Social Media
Communicating the message of agriculture to the public has gotten much more personal with the help of social media tools like Facebook, Twitter and YouTube and many agricultural groups, including peanut grower organizations, are already wetting their feet in the new media waters. A panel discussion at the Southern Peanut Growers Conference Tuesday featured communications staff members from the Alabama … Read More
Increasing Peanut Producer Profitability
This year is the 10th year for the Peanut Profitability Awards sponsored by Farm Press. Dr. Marshall Lamb and USDA’s National Peanut Research Laboratory, working with a national peanut advisory board, helped to bring in an outstanding amount of nominations this year – the most ever. Dr. Lamb says the program is not just about the winners. “This program gives … Read More
Speaking Up for Agriculture
Peanut growers heard from the dairy industry about how important it is to speak up for agriculture and be a good industry ambassador. Cheryl Hayn with the Southeast United Dairy Industry Association was on the program at the Southern Peanut Growers Conference to talk about what they are doing to get producers comfortable with speaking to the media and the … Read More