Southern Peanut Growers are spreading more peanut butter love than ever.
I talked with Leslie Wagner, executive director of the marketing organization for southern peanuts, and she is excited about their new website and social media outreach. “We started Facebook and Twitter last year and we also started PB&J My Way, a consumer recipe promotion,” she said. “We continued that this year with PB My Way, asking people to ‘lose the loaf’ and give us some entrees.” They got a wide variety of entries, including a peanut butter-inspired soup that took first place in an on-line vote.
Leslie Wagner Interview (MP3)