National Peanut Board at SPGC

Cindy Zimmerman2011 Conference, Audio0 Comments

The National Peanut Board is always a part of the Southern Peanut Growers Conference to keep producers updated on how their dollars are being spent for research and promotion.

NPB sponsors the Saturday morning Peanut Profitability Awards breakfast, where chairman George Jeffcoat of Alabama provided information on the latest projects. Later, I caught up with Ryan Lepicier, Vice President of Marketing and Communications for NPB, for an interview about what’s new.

Ryan says they have a new ad campaign stressing the nutrition of peanuts. “The ads focus on the fact that peanuts have more protein than any nut, peanuts are a nutrient rich food, and peanuts have more anti-oxidants than broccoli, carrots, or green tea,” he said. That certainly surprised me!

Listen to my interview with Ryan below.

Listen To MP3Ryan Lepicier, NPB (MP3)

13th Annual Southern Peanut Growers Conference Photo Album

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