Today’s conference agenda includes several different sessions with multiple presenters per session. I’m interviewing several of them and will get started with our first session.
Talking to attendees about marketing from the point of view of the manufacturer was Ben Smith, Lance, Inc. He spoke about “changing our culture on how we have marketed that product in past years.” That means being more sensitive and aware of the new procedures that manufacturers are using to meet market demands. He says this means doing it differently than the way it has always been done. This is especially important as it relates to allergens and keeping them separated from peanuts.
Listen to my interview with Ben here:
Ben Smith Interview (MP3)