Peanut growers heard from the dairy industry about how important it is to speak up for agriculture and be a good industry ambassador.
Cheryl Hayn with the Southeast United Dairy Industry Association was on the program at the Southern Peanut Growers Conference to talk about what they are doing to get producers comfortable with speaking to the media and the public about their business. “What that does is really put a face on the industry,” Cheryl says. “We spend a good bit of time in training to develop confidence and have follow up sessions to refresh skills.”
Cheryl says the program has helped the dairy industry to lay a foundation of credibility in times of crisis, but also to help promote public confidence in dairy products during good times, and she encourages peanut growers to get out and tell their story.
Listen to an interview with Cheryl here:
Cheryl Hayn (5:30 min MP3)