The National Peanut Board kicked off a new promotional campaign this year that focuses on all the great benefits of peanuts – Energy for the Good Life.
“It’s kind of self-explanatory,” says NPB Chairman Roger Neitsch, a producer from Texas. “I think it’s really a great slogan that will further the consumption of peanuts and peanut products.”
The new slogan was actually launched earlier this year in New York City, right in the middle of the salmonella situation. “We had to re-direct our program of work because it was already planned and it fell right in the time of crisis,” Roger says. “New York being the media capitol of the world, we got to visit and do a lot of media interviews there and it helped spread the word and it helped us help the consumers understand.”
Listen to an interview with Roger here:
Roger Neitsch (5:30 min MP3)