Communicating the message of agriculture to the public has gotten much more personal with the help of social media tools like Facebook, Twitter and YouTube and many agricultural groups, including peanut grower organizations, are already wetting their feet in the new media waters.
A panel discussion at the Southern Peanut Growers Conference Tuesday featured communications staff members from the Alabama Farmers Federation, Georgia Farm Bureau and Florida Farm Bureau, who talked about how they get their message out to the media and the public. I talked with Adam Basford with Florida Farm Bureau specifically about the exciting new opportunities presented to growers and organizations for “tweeting” their message out. “Getting the news out there quickly adds to your relevance. So if you are on the front end of getting messages out to people it really helps,” Adam says.
Listen to my interview with Adam here:
Adam Basford (3:00 min MP3)