“Consumers are from Venus, Farmers are from Mars” was the title of the talk by luncheon speaker Charlie Arnot with the Center for Food Integrity, sponsored by BASF at the SPGC.
“There’s a huge disconnect between what consumers think and what farmers think about what’s going on in agriculture,” Arnot said. “We simply aren’t speaking the same language.”
Arnot told peanut producers that the communications game has changed dramatically with the advent of social media and consumers really want to know that farmers care, not so much about the science.
Listen to my interview with Charlie here: 
Charlie Arnot, Center for Food Integrity (MP3)